The benefits of vehicle wrapping include:
If your vehicle looks professional, your business looks professional. A smartly wrapped car or van which reinforces your company’s brand is a great way to reassure your existing and potential customers that they’re dealing with a serious organisation.
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- Newspaper advertising is expensive and has a very limited shelf-life. You need to spend an awful lot of money to make a real impact using this medium. A good quality vehicle wrap can last between 3 to 5 years – think how many business miles you will travel in that time and how many people will see your mobile advertisement.
- Vehicle Wrapping will protect your paintwork against stone chips and minor abrasions – extending the lifetime of your car or van.
- Hand-painted graphics can look great but when it comes to selling your vehicle you need to pay for an expensive re-spray or lose money. If your vehicle is wrapped and you want to sell it, simply remove the vinyl and restore the vehicle to its original colour.
- If you change your company branding, develop a new advertising message or simply want to freshen up your ageing vehicles a new design can be applied to totally, and cost effectively, update the vehicle.
Cost comparison
In a typical regional daily newspaper, a 100mmx 65mm colour ad on the front page would cost around £450 for one insertion. Even inside the paper a small ad would cost around £300 for only one day. And that’s only the media space!
A full colour vehicle wrap on an average size car, including design, production and installation, costs from only £1500 and will last for 3-5 years. Every mile you travel gives you another opportunity to reach potential customers.
You do the maths!
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Fleet Vehicle Wrapping - Adidas
Adidas Adizone fleet wraps